FOR IMMEDIATE RELEASE
BAWLS GUARANA GAINING EXPANDED DISTRIBUTION AND
BOOSTING PRESENCE IN NEW MARKETS
November 11, 2011- Miami, FL — The last year has been a whirlwind for the BAWLS Guarana team. From re-designing the packaging, making a new company website, exhibiting at tradeshows and closing in territories and chains, it’s amazing to see how far they’ve come in such a short amount of time.
At the close of the first fiscal year, the company is proud to announce that it has grown 29% over the last 12 months. This has all been possible due to the continuously expanding DSD network. This week, BAWLS locked down the remaining piece of the puzzle for Pennsylvania by partnering with Alliance Beverage covering the central core of the state. They will join Tony Savatt covering the western corridor, Banko Beverage servicing the northeast, Metro Bev encompassing Philly and the southeast corner and Innovative Services in Erie County. This now brings the list of distributors to 54 and counting, thereby increasing availability of the products to a total of 28 states.
BAWLS also aligned with a group of 3 major distribution houses working together to launch the product covering the entire state of Montana. Thompson Distributing, Sandy Mac’s and Eagle Distributing will make the product available at C-stores, chains, and gas stations throughout the State officially opening the territories beginning this week.
The BAWLS line of beverages will now begin fueling the majority of Connecticut as well. The addition of Beverage Express will help extend the brand’s reach within the State adding to the previously established distribution partners G&G and Rogo Distributing. Between the three, they will cover 90% of the state of Connecticut.
Earlier this year, BAWLS was introduced to the Pacific Island chain by a partnership agreement with American Pacific Island Distributors based out of Guam. The product’s acceptance in the region has been excellent and the demand has exceeded expectations.
Other new partners include R.S Lipman covering the center portion of Tennessee, Wine and Beverage Merchants of West Virginia, with service on the western part of the State, and Imperial Beverage as well as Griffin Beverage fueling the state of Michigan.
“The strategic selection of the new DSD’s plays a large role in meeting our goals of expanding our footprint throughout the entire country”, stated Lisa Karell, Vice President of the company. “These distributors will help broaden BAWLS’ reach and continue to drive business expansion”.
About BAWLS: Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Miami, FL, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US. BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.
Company mission: The mission of BAWLS is to manufacture a highly caffeinated premium portfolio of beverages utilizing only quality ingredients and exclusive packaging. To provide fuel, refreshment and flavor while inspiring memorable moments to our existing fans, and everyday striving to reach the grip of new fans. To provide growth and enrichment to our employees and business partners by conducting business with integrity, fairness and honesty.