February 20, 2012- Miami, FL– The South Beach Comedy Festival returns to Miami Beach for the seventh year. And this time, it has added BAWLS Guarana as one of the official sponsors of the event. As part of the company’s goal to market its products as the elite super caffeinated line of sodas and reach a more diverse fan base, the Marketing Team has associated BAWLS Guarana with the comedy festival organized by Comedy Central and Live Nation.

The Festival will take place from Wednesday, February 29th through Saturday, March 3rd in multiple locations including the Fillmore Miami Beach at the Jackie Gleason Theater, The Colony Theater, The Backstage at the Fillmore and a stage set up on Lincoln Road for outdoor comedy every evening during the festival. It will be three days filled with laughs and superstars, featuring Lewis Black, Donald Glover, Aziz Ansari, Jeff Ross, and Shaq’s All-Star Comedy Jam among many others acts. There will be BAWLS brand ambassadors, product samplings and product giveaways throughout the festival.

About BAWLS: Since the Brand’s rebirth on March 25, 2010, the Guarana goodness of BAWLS’ smooth taste, eye-catching packaging and naturally-caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals and athletes everywhere. Headquartered in Miami, FL, BAWLS Guarana beverages are available at supermarkets, convenience stores and electronics retailers across the US.  BAWLS Guarana is a refreshing, super caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry harvested in the Amazonian rainforest.

Company mission: The mission of BAWLS is to manufacture a highly caffeinated premium portfolio of beverages utilizing only quality ingredients and exclusive packaging. To provide fuel, refreshment and flavor while inspiring memorable moments to our existing fans, and everyday striving to reach the grip of new fans. To provide growth and enrichment to our employees and business partners by conducting business with integrity, fairness and honesty.