Twinsburg, OH – [September 16, 2025] — BAWLS Guarana, the highly-caffeinated soda that has fueled gamers and techies for nearly three decades, is proud to announce the launch of two exciting new flavors — BAWLS Root Beer ZERO and BAWLS Cherry ZERO — available exclusively online at www.bawls.com.
Crafted with the legendary kick of guarana and the bold flavor fans have come to expect, these new additions expand the iconic BAWLS lineup in unexpected and irresistible directions:
- BAWLS Root Beer ZERO: The classic, creamy taste of BAWLS Root Beer—without the sugar. While most root beers skip the caffeine, we supercharged ours with the legendary guarana kick you know and love. It’s sweet, smooth, and impossibly bold—zero sugar, all flavor, and 100% BAWLS.
- BAWLS Cherry ZERO: All the tart, juicy flavor of BAWLS Cherry — now with zero sugar and zero calories. It's the same high-performance fuel, made for those who want to go full throttle without the sugar crash.
“We’ve listened to our fans and are thrilled to deliver two brand-new flavors that combine the unmistakable BAWLS energy with bold new taste experiences,” said Jon Gunnerson, CEO at BAWLS Guarana. “At this year’s QuakeCon in Dallas, TX, BAWLS surprised fans with the unexpected launch of the two new zero-sugar flavors and the response was overwhelmingly positive, with attendees excited to get the first taste. We couldn’t be happier with the buzz they generated."
The exclusive launch is part of BAWLS' continued mission to innovate while staying true to the brand’s roots in premium flavor, high energy, and a dedicated fan base.
Both new flavors are available only at www.bawls.com.
About BAWLS: BAWLS Guarana is a refreshing, super caffeinated soda, infused with Guarana, a naturally caffeinated berry. BAWLS’ smooth taste, eye-catching packaging, and naturally caffeinated kick has fueled the days and nights of millions of heavy-eyed students, techies, professionals, and gamers everywhere since 1996. Headquartered in Twinsburg, OH, BAWLS Guarana beverages are available at supermarkets, specialty stores, and electronic retailers across the USA. In addition, BAWLS has invested aggressively in the direct-to-consumer business with their own E-Commerce store, Amazon, Wal-Mart, and additional online options. For more information, visit BAWLS.com.
For distribution opportunities, please contact BAWLS GUARANA at 888-731-9708 or info@bawls.com.